Chiara Casoni

From 21/03/2024 to 21/05/2024

Paired Teams

Bridging Borders: Expanding a European SME Network into the US Market

HID Global

The picture above was taken during the Global Platform ID Wallet Seminar in Las Vegas, where I represented Gataca in a panel on Interoperability.

Chiara Casoni is the Head of Business Development and Partnerships at Gataca, a decentralized identity management technology provider. With a robust track record working with governments, banks, and universities and with active involvement in decentralized identity community projects like the EUDI large-scale pilots, Gataca is recognized as a domain expert worldwide.

Chiara’s role involves forging partnerships with both public and private organizations to promote the use of decentralized digital identity. She also represents Gataca at global conferences to discuss and advance digital identity practices.

Prior to joining Gataca, Chiara worked in the corporate consulting and technology startup sector in the US.

In 2023, Gataca signed a strategic partnership with HID, our first collaboration with a US organization. Together, we’ve established a legal framework that enables collaboration between our two companies.

By partnering with Gataca, HID is leveraging our technology capabilities in digital identity projects requiring decentralized technology. This is backed by our extensive technical, commercial, and regulatory expertise and our industry position as the most advanced full-stack platform and interoperable infrastructure provider.

Conversely, HID’s proficiency in the identity-and-access-management market and global reach will facilitate the expansion of Gataca’s solutions to a broader audience of individuals and organizations.

The goal of my expedition is to:

• Deepen the relationship with HID
• Accurately design a joint commercialization strategy
• Conduct hands-on technical and commercial SSI training

Initiate commercialization efforts in-person

Evaluation and understanding of the existing US digital identity ecosystem

Upon arrival to the US, we have attended a ID Wallet seminar in Las Vegas, where I participated in a panel discussion focused on interoperability of ID Wallets in Europe and USA. I had the opportunity to network with key stakeholders from the American market, such as Google and the American Association of Motor Vehicles Administrators.

Designing a joint go-to-market strategy to target US organizations

Given the findings in our primary market research, we’re established tasks for both partners to execute in the next couple of months.

Execution of outbound and inbound campaigns to target US organizations

We have been launching outbound campaigns to the private sector, while we advance conversations with public sector stakeholders.

• Building solid connections and partnerships in Europe and in the US: we have Solidified Commercial Relationship between HID and Gataca:
• Conference attendance and increased Market Presence of Gataca in the US
• Increased Market Knowledge and Positioning of SSI for our hosts
• Launch of outbound campaigns