Researcher (multidisciplinary)

Date of the expedition

from 06/12/2023 to 06/12/2023

Selected Track

Open Ideas

Project title

SafeMode: Using AI & Behavioural Psychology to Improve Performance and Sustainability in Transportation

Host Organization

University of Maryland


Project Summary

Using AI to Measure Driver Performance and Incentivize Positive Behavioral Change


In the rapidly evolving landscape of the Next Generation Internet (NGI), the integration of Artificial Intelligence (AI) with other emerging technologies presents unparalleled opportunities to revolutionize various sectors. SafeMode, in collaboration with the University of Maryland and under the auspices of the NGI Enrichers program, embarked on a transformative journey to harness these opportunities within the realm of transportation and driver behavior.

SafeMode’s collaboration with the University of Maryland, under the auspices of the NGI Enrichers program, is a testament to our commitment to advancing the Next Generation Internet (NGI) technologies. Our project, at its core, is an embodiment of NGI’s vision: creating a more open, intelligent, and participatory internet. By integrating AI with other NGI technologies such as IoT, Big Data, and Cloud computing, we aim to develop a sophisticated system that can measure driver performance in real-time. This system not only captures driving data but also processes it in the cloud, leveraging the decentralized nature of NGI to ensure data sovereignty and trust.

Key Result

Knowledge Exchange: Engaging with experts offers insights into industry trends, challenges, and opportunities, ensuring that SafeMode remains at the cutting edge of technological advancements.

Collaborative Opportunities: Direct interactions lead to potential partnerships, joint ventures, and collaborative projects, amplifying SafeMode’s reach and impact.

Credibility and Trust: Associating with industry leaders and experts enhances SafeMode’s credibility, making it a trusted partner for businesses seeking AI-driven solutions.

Customization Insights: Feedback from experts allows SafeMode to tailor its technology to specific market needs, ensuring better product-market fit.

Networking: Building a robust network of industry professionals ensures that SafeMode is always in the loop regarding new opportunities, challenges, and innovations in the market.

In conclusion, these engagements with industry experts not only provide validation for SafeMode’s technology but also open doors to myriad opportunities, ensuring rapid and sustainable market penetration.

Impact of the Fellowship

Testing technologies on the market in the US/Canada:

SafeMode’s active engagements and partnerships in North America, especially with entities like Holmes Murphy and Ocean State Job Lot, have provided a robust platform to test and refine its technology. Adapting to the specific needs and nuances of the North American market has been pivotal in ensuring the technology’s relevance and effectiveness.

Sound Scientific Validation:

Engaging with academic institutions, industry conferences, and thought leaders has provided SafeMode with rigorous validation of its technological approach. This validation not only enhances credibility but also ensures that the technology remains at the forefront of scientific advancements.

Advancing standards:

By aligning with NGI’s vision and principles, SafeMode is contributing to the establishment of new standards in driver performance measurement and safety. This alignment ensures that SafeMode’s solutions are not only innovative but also adhere to the highest industry standards.

Strengthening research collaboration with the US/Canada:

The partnership with the University of Maryland and active participation in various US-based conferences and summits have solidified SafeMode’s commitment to fostering international research collaborations. These collaborations are instrumental in driving innovation and ensuring that SafeMode remains at the cutting edge of technological advancements.

Strengthening innovation collaboration with the US/Canada:

SafeMode’s collaboration with Ocean State Job Lot, a new customer in the US, is a testament to its deepening innovation ties with North American entities. This partnership underscores SafeMode’s adaptability and its potential to revolutionize industries beyond insurance, such as retail and logistics.

Building solid connections and partnerships in Europe and in the US/Canada:

SafeMode’s active engagement in the NGI Enrichers program has expanded its network, leading to solid connections on both continents. The visibility gained through the program has facilitated deeper ties with industry leaders, paving the way for future collaborations and partnerships.

Technical integration of the products:

SafeMode has successfully completed an integration with one of the top fleet management platforms in North America, Trimble. This integration ensures that SafeMode’s technology can be seamlessly incorporated into existing ecosystems, enhancing its applicability and reach.

Conference attendance with paper/poster/proceedings:

SafeMode’s presence at various conferences, such as the Insurtech Insights NYC Conference, Western Region Captive Insurance Conference, HEAT Conference, and McDermott Will & Emery Insurtech Summit, has provided platforms for disseminating knowledge, showcasing advancements, and engaging with industry experts. These engagements have been instrumental in enhancing SafeMode’s visibility and credibility in the industry.